Accessing PrimaryBid deals through AJ Bell

PrimaryBid has built an extensive network of broker partners. Any subscription to a PrimaryBid deal needs to be made through your broker or wealth manager. Please note firms have different access policies to PrimaryBid offers.  Subscriptions may only be permitted if you are an existing shareholder of the issuer and/or an existing customer of the broker or wealth manager. If you are allocated shares in a PrimaryBid offer, they will be settled into an account at your participating broker.  Some brokers may charge for this service.

You can still take part in PrimaryBid deals as an AJ Bell customer. If you are an existing shareholder, AJ Bell will contact you via email once the retail offer is launched and provide instructions as to how you can participate.

You can apply for shares in a retail offer using any account type that you hold with AJ Bell, including SIPPs, ISAs and Dealing accounts.

Please note applications can only be made through the AJ Bell website, they are currently not available via the AJ Bell mobile app. As an existing AJ Bell customer you can also opt to receive notifications from them about a wider range of share offers, Bond issues and IPOs.
A full list of partners to subscribe through:

What is a broker and why do I need one?

01/03
01/03
A broker provides investor access to stock exchanges.

When a company undertakes an IPO or other form of capital raise, the newly issued shares become publicly traded on a securities exchange, like the London Stock Exchange.  Brokers provide access to the buying and selling of these shares on exchange after their issue.  Brokers usually charge a fee for their services.

01/03
A requirement for the trading, settlement and custody of your shares.

As an individual investor you do not have direct access to the exchange, you need a broker to handle your buy and sell orders.  It is the broker who seeks to execute the order on your behalf on exchange.  The broker will also arrange for the settlement and custody of your shares and investment funds following any executed trade on the exchange.

Want to find out about PrimaryBid offers?

if you want to hear about the latest IPOs, follow-ons, retail bonds, investment trust raises and block trades, sign up to get notified when PrimaryBid offers go live.

Sign Up
Want to find out about PrimaryBid offers?

if you want to hear about the latest IPOs, follow-ons, retail bonds, investment trust raises and block trades, sign up to get notified when PrimaryBid offers go live.

Sign Up

How does it work?

We work with you to create a co-branded experience for your clients. Making sign-up to PrimaryBid quick and easy.

01/03

No technology integration required. We take care of the heavy lifting.

02/03

Clients can access offers through the PrimaryBid platform (mobile and web), with shares or bonds settling back to their existing General Investment Account.

03/03

How does it work?

We work with you to create a co-branded experience for your clients. Making sign-up to PrimaryBid quick and easy.

01/03

No technology integration required. We take care of the heavy lifting.

02/03

Clients can access offers through the PrimaryBid platform (mobile and web), with shares or bonds settling back to their existing General Investment Account.

03/03

How does it work?

Full alignment with your
process and advisers

Pre-IPO text

During IPO text

What to expect from our offer alerts

 Your data will be processed in accordance with PrimaryBid’s Privacy Notice. Investing in securities involves a significant degree of risk including loss of capital, rarity of dividends, lack of liquidity and potential for dilution and should only be done as part of a diversified portfolio. Only UK residents located in the UK can invest in PrimaryBid offers. Not for distribution to US Persons or persons physically located in the US. PrimaryBid Limited is a limited company registered in England and Wales (No. 08092575) with its registered office at Fifth Floor, Office B3, 80 Victoria Street, Cardinal Place, London, SW1E 5JL United Kingdom. PrimaryBid Limited is authorised and regulated by the Financial Conduct Authority (FRN 779021).

How does it work?

We work with you to create a co-branded experience for your clients. Making sign-up to PrimaryBid quick and easy.

01/03

No technology integration required. We take care of the heavy lifting.

02/03

Clients can access offers through the PrimaryBid platform (mobile and web), with shares or bonds settling back to their existing General Investment Account.

03/03

How does it work?

We work with you to create a co-branded experience for your clients. Making sign-up to PrimaryBid quick and easy.

01/03

No technology integration required. We take care of the heavy lifting.

02/03

Clients can access offers through the PrimaryBid platform (mobile and web), with shares or bonds settling back to their existing General Investment Account.

03/03

How does it work?

Full alignment with your
process and advisers

Pre-IPO text

During IPO text