Cookie policy

What are cookies and why do we use them?

A cookie is a small text file of letters and numbers that we place on your computer or device when you use our website. Cookies help us to collect data about you which, will in turn, distinguish you from other visitors and provide you with a good experience whenever you are using our website. The only cookies we use are from Google Analytics.

We also use remarketing services such as Google AdWords, and the nature of these types of service is explained below.


What types of cookies do we use?

Some cookies only last until you close your browser or for a short time after. These are called session cookies. Some last longer, for example, to enable a website to recognise you when you return to it. These are called persistent cookies. We use both session and persistent cookies to ensure that you get the best experience when using our website.

There are also different types of cookies to collect different types of data about the way you interact with our website. We only use performance cookies. These are cookies that allow us to recognise and count the number of visitors we have and how these visitors use our website. This data helps us to improve the way our website works, for example, by ensuring that visitors find what they are looking for easily.


In the table below we set out the individual cookies we use and why we use them:

Cookie Name Type of Cookie What does it do?
_ga first party, persistent, performance Enables Google Analytics software to work by distinguishing between each visitor. The software helps us to collect and analyse information on browser, platform and mobile app usage (e.g. how long you spend on our website, when you start and finish, the amount of times you visit, when your previous visit was, what searched engine you used, what link you clicked on or keyword you used). The data stored can only be seen by us and Google.
_gat first party, session, performance Limits the collection of data by Google Analytics software in accordance with the level of traffic on our website, platform or mobile app to ensure that functionality is not adversely affected.


How can you manage cookies?

If the settings on your browser are adjusted to accept cookies we interpret this, along with your continued use of our website, platform or mobile app to mean that you agree to our use of cookies.

To manage or block cookies placed on your computer, mobile phone or tablet, you need to alter your browser or device settings. Please consult your browser's guide or visit for more information or refer to your device user manual.


Third parties and remarketing services

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance cookies or targeting cookies

We use the Google AdWords service and services such as that. These services provide advertisements on third party websites to previous visitors to the PrimaryBid site. You do not need to have opened an account with PrimaryBid to be the subject of these advertisements, simply to have visited the site. The purpose of services such as Google AdWords is to provide direct advertisements (for example if you do a Google search) to you based on your previous browsing behaviour. The providers of these services use cookies to produce these advertisements based on your previous visit(s) to Any data we collect from these services is held in accordance with our Privacy Policy. If you require further information or would prefer to opt out of this type of service then visit

If you are concerned about other cookies from third parties, you can often opt-out with the provider directly (such as with Google Analytics, please visit Please note that these providers may use cookies to power their opt-out service, so if you change your browser settings to block all cookies, their opt-out service may cease to work.